Website Link:
Target Audience
Looking at Completely Cass‘ website, her website seems to be catered towards student athletes, like herself. The website currently lacks content posts, which makes it difficult to feel connected to the author; however, the video in the “About Me” section allows the audience to have a better idea of who Cassidy is. This video is lively and entertaining to watch. Through the clips of sports matches, concerts, and spending time with friends, we can get a glimpse of Cassidy’s adventurous and fun life. Using this information about who she is, I can assume her target audience is someone with a similar lifestyle to her.
Content
Cassidy’s blog currently lacks content posts, which prevents me from being able to provide an in depth review of the website’s content. There are categories that Cassidy has made, which makes me excited to see posts from each category once they are published. These categories include “Athlete Who Can Do Both,” “Adventurous Soul,” “Things You Should Know,” and “Mental Well-Being.” Although these categories are currently blank, I can tell that Cassidy’s main focuses are lifestyle and well-being.
Design
In “15 Reasons Why Your Business Absolutely Needs SEO,” it mentions importance of having a “clean, effective user experience” and establishing authority for your website (Hollingsworth, 2021). I believe Cassidy does a good job at this. The white background is minimalistic and the menu titles are clear and concise, which makes the website seem simple to navigate from the user’s perspective. Additionally, the website’s logo is clean. The “CC” logo creates a professional look that legitimizes the website, making it more marketable. A way that Cassidy can increase her website’s search engine optimization is by using keywords and tags that increase the audience reach.
Marketability
Considering Cassidy’s website has limited content, it is difficult to observe the website’s marketability. Based on the current website, I believe Cassidy is on the right track to being marketable. The website’s simplicity gives it a professional feel while being easy to navigate. Although there is a professional feel, the “About Me” page personalizes the website, giving the audience a glimpse into the writer’s life. Moreover, the website’s alliterative title, “Completely Cass,” as it is catchy and memorable; I think having a catchy title can make a website more marketable.
Conclusion
Overall, I like the theme and layout of the website. The logo gives the website a professional edge, while the content creates a personalized feel to the audience. Although there are few posts on the blog, I still feel like I have a general idea of Cassidy’s interests. To improve the website’s SEO, I would recommend including keywords and tags in each post to reach a larger audience. I look forward to seeing more content on the website in the future and learning more about Cassidy!
Reference
Hollingsworth, S. (2021, August 6). 15 reasons why your business absolutely needs seo. Search Engine Journal. https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close
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